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The goal of the site is to ask manufacturers and distributors of products to pay a modest price for commercial display advertising. This affords them the opportunity to market their products to the public, the way they intended them to be marketed. They can choose the display, colors, photos, references, etc. The retail store often times does not have the resources available to market an individual product this way. The manufacturers do not sell on Horse Plaza, they advertise, just as they would in a magazine. This, in turn, helps all retailers! The main difference in Internet advertising is that the advertising rates are a fraction of a magazines, are full color, multi-page, and have measurable read rates.
Horse Plaza promotes itself at horse shows and events, through other Internet sites horse links, Internet search engines, magazines, horse show premiums and retail stores. We also offer users coverage of major horse events across the country including the NFR, Equitana, The Bob Feist Invitaitonal... We provide numerous free services to keep visitors returning to Horse Plaza, and these are ever changing. We continually draw upon new visitors, as well as repeat visitors. A sampling of the services we offer would be free classifieds, an extensive list of horse links, world champion and equestrian athlete web sites, conferencing and chat rooms. We also spend thousands of dollars advertising Horse Plaza banners on various sections related to the western and english industries on Yahoo!, one of the largest search engines on the Internet today.
A Different Approach to Marketing on the Internet
The Internet - no longer just the province of computer experts and whizzkids - is simply the best way to share information throughout the world.
Leading companies such as Levi's, Coca-Cola and the British Broadcasting Corporation have been quick to maximise the potential of the Internet.
The 'Information Super-Highway' is now seen as the most exciting addition to the marketing mix for years and already an estimated two million companies are on-line world-wide. The Internet is a whole new medium, and most top marketers recognise that now is the smart time to get on board.
The Internet has proved itself to be not only a far superior way to reach the outside world, but also an incomparable means of communication both between and within organizations.
Horse Plaza is ideally positioned to help exploit the opportunities presented by the Internet. The company represents a unique marriage of proven marketing innovation with unquestionable excellence in computer technology.
Our team of dedicated professionals will help you make the most of the Internet by providing objective advice, developing customised strategies and implementing them with vision and creative flair. At the same time our in-house technical experts are on hand to help you every step of the way.
Horse Plaza can also revitalize tired and over familiar sites, maintaining an interesting, informative and entertaining environment to promote your services and products. Only in this way is it possible to capture the imagination of users, and bring them back to your site over and over again.